Business Basics introduces prospective entrepreneurs and small business owners to the process of becoming a business owner. Evaluate your own skills and experience, learn the basics of business planning, speak with other small business owners, and get connected with business development and employment resources throughout the Lehigh Valley. Not sure if entrepreneurship is right for you? Join us for this free, four-week class to learn the basics.
Thursday, February 6, 2020
Our Marketing module introduces existing and prospective business owners to the process of developing a marketing plan and conducting market research. Learn how to define your market and target your advertising to attract your ideal customer! We will also explore the world of digital and social media marketing and discuss the foundations of a successful marketing campaign.
Thursday, March 5, 2020
Small Business Finance
The Small Business Finance module begins with a look at your personal financial situation and how effective financial management translates to business success. Learn how to identify your startup costs, price your product or service appropriately, and understand the basics of bookkeeping and role of your accountant. Representatives from local banks, the Small Business Administration, and the Rising Tide Community Loan Fund will provide background on obtaining financing.
Thursday, April 2, 2020
Sales & Professionalism
The Sales and Professionalism module introduces entrepreneurs to the sales cycle and how to communicate effectively about your business. Learn how to prepare an elevator pitch, the importance of networking for small business success, and test out your new skills in front of a panel of small business professionals from throughout the Lehigh Valley.
Thursday, April 30, 2020